05-09-2005, 10:33 PM
<!--QuoteBegin-->QUOTE<!--QuoteEBegin--><b>White revolution in the offing in Rajasthan </b>
Lokpal Sethi/ Jaipur
Rajasthan is heading for a "white revolution" comparable to Gujarat in terms of turn over and technology. It has the capacity to transform the rural landscape by its sheer size.
The Rajasthan Cooperative Milk Federation is set to increase the milk procurement in a big way, after achieving a land mark of collecting 20 lakh lt of milk in a single day. It has now targeted collection of 25 lakh litres of milk in a day, during the current financial year.
In the past six months, Saras, the brand name of federation's products, launched as many as 12 new products, ranging from srikhand to a variety of ice creams, in a bid to increase its business volumes. After increasing its business in the state, it is now eyeing markets in neighbouring of Delhi, Gujarat, Haryana and Punjab. It has already open retail outlets, in these states, to sell products like chhach and ghee. According to Jagdish Chandra, CMD, competitors have already started feeling the heat, and have reduced prices of their products to stay in the market.
On Saturday, CM Raje, who is also its brand ambassador, announced the setting up of a milk chilling plant in the area .<b>Within hours officials set about laying the groundwork for its installation. Last year the federation's turn over had crossed the Rs.1000 crore mark earning a net profit of Rs10 crores</b>. At the same time it bought milk from the producers at a price which was 37 per cent higher<!--QuoteEnd--><!--QuoteEEnd-->
Lokpal Sethi/ Jaipur
Rajasthan is heading for a "white revolution" comparable to Gujarat in terms of turn over and technology. It has the capacity to transform the rural landscape by its sheer size.
The Rajasthan Cooperative Milk Federation is set to increase the milk procurement in a big way, after achieving a land mark of collecting 20 lakh lt of milk in a single day. It has now targeted collection of 25 lakh litres of milk in a day, during the current financial year.
In the past six months, Saras, the brand name of federation's products, launched as many as 12 new products, ranging from srikhand to a variety of ice creams, in a bid to increase its business volumes. After increasing its business in the state, it is now eyeing markets in neighbouring of Delhi, Gujarat, Haryana and Punjab. It has already open retail outlets, in these states, to sell products like chhach and ghee. According to Jagdish Chandra, CMD, competitors have already started feeling the heat, and have reduced prices of their products to stay in the market.
On Saturday, CM Raje, who is also its brand ambassador, announced the setting up of a milk chilling plant in the area .<b>Within hours officials set about laying the groundwork for its installation. Last year the federation's turn over had crossed the Rs.1000 crore mark earning a net profit of Rs10 crores</b>. At the same time it bought milk from the producers at a price which was 37 per cent higher<!--QuoteEnd--><!--QuoteEEnd-->