FM and Talk Radio is a new emerging media outlet, which in my opinion, has equal if not more reach and power of influencing, than the TV news channels.
While TOI has the early mover advantage with its Radio Mirchi, it is focused only in Metros. Jagran group has now entered the fray with their Hindi FM: Radio Mantra. USP - reach in smaller towns, keep away from Metros for now. Content-wise, cultural, classical, traditional and Hindi. They succesfully completed their pilot in Panipat, and now are doing a second pilot in Gorakhpur. These are the kind of town in North India they want to focus on.
<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->à¤à¥à¤°à¤à¤ªà¥à¤° à¤à¥ रà¥à¤¡à¤¿à¤¯à¥ शà¥à¤°à¥à¤¤à¤¾ शà¥à¤à¥à¤° हॠरà¥à¤¡à¤¿à¤¯à¥ मà¤à¤¤à¥à¤°à¤¾ à¤à¥ मसà¥à¤¤à¥ मà¥à¤ à¤à¥à¤® à¤à¤ à¥à¤à¤à¥à¥¤ दà¥à¤¨à¤¿à¤ à¤à¤¾à¤à¤°à¤£ समà¥à¤¹ à¤à¤¾ यह à¤à¤«.à¤à¤®. रà¥à¤¡à¤¿à¤¯à¥ à¤à¥à¤¨à¤² 91.90 à¤à¤«.à¤à¤®. बà¥à¤à¤¡ पर à¤à¤²à¥à¤¦ हॠठपना पà¥à¤°à¤¸à¤¾à¤°à¤£ शà¥à¤°à¥ à¤à¤°à¤¨à¥ à¤à¤¾ रहा हà¥à¥¤ à¤à¤¸ समय à¤à¤¸à¤à¥ à¤à¥à¤¸à¥à¤à¤¿à¤à¤ शà¥à¤°à¥ हॠà¤à¥à¤à¥ हà¥à¥¤
 24 à¤à¤à¤à¥ पà¥à¤°à¤¸à¤¾à¤°à¤¿à¤¤ हà¥à¤¨à¥ वालॠरà¥à¤¡à¤¿à¤¯à¥ मà¤à¤¤à¥à¤°à¤¾ à¤à¥ पिà¤à¤¾à¤°à¥ मà¥à¤ समाठà¤à¥ हर वरà¥à¤ à¤à¥ लà¥à¤à¥à¤ à¤à¥ लिठà¤à¤¾à¤¸ पà¥à¤°à¥à¤à¥à¤°à¤¾à¤® हà¥à¤à¥¤ यदि यà¥à¤µà¤¾à¤à¤ à¤à¥ लिठà¤à¤¨à¥à¤¨à¤¾à¤à¥à¤¦à¤¾à¤° डिà¤à¤¿à¤à¤² साà¤à¤à¤¡ à¤à¥ बà¥à¤ à¤à¤§à¥à¤¨à¤¿à¤ सà¥à¤µà¤° लहरियाठहॠतॠसà¤à¤à¥à¤¤ à¤à¥ शà¥à¤à¥à¤¨à¥à¤ à¤à¥ लिठशासà¥à¤¤à¥à¤°à¥à¤¯ सà¥à¤µà¤°à¥à¤ सॠलà¥à¤à¤° पà¥à¤°à¤¾à¤¨à¥ नà¤à¤®à¥à¤ à¤à¥ à¤à¤°à¤®à¤¾à¤° हà¥à¥¤ à¤à¥à¤¤à¥à¤ à¤à¥ साथ à¤à¤à¥à¤¤à¤¿ रस मà¥à¤ डà¥à¤¬à¤¨à¤¾ हॠया à¤à¤¾à¤¨à¤¨à¤¾ à¤à¤¾à¤¹à¤¤à¥ हà¥à¤ सà¥à¤à¤¾à¤ मारà¥à¤à¥à¤ à¤à¤¾ हाल रà¥à¤¡à¤¿à¤¯à¥ मà¤à¤¤à¥à¤°à¤¾ à¤à¥à¤¯à¥à¤¨ à¤à¤°à¤¿à¤à¥¤ यहà¥à¤ नहà¥à¤ सà¥à¤µà¤¾à¤¸à¥à¤¥à¥à¤¯ सà¤à¤¬à¤à¤§à¥ सलाह लà¥à¤¨à¥ हॠया शापिà¤à¤ à¤à¤¿à¤ªà¥à¤¸, या लà¤à¥à¤ वà¥à¤¯à¤à¤à¤¨ बनानॠà¤à¥ तरà¥à¤à¥ मà¥à¤¯à¥à¤à¤¿à¤ à¤à¥ मसà¥à¤¤à¥ à¤à¥ बà¥à¤ à¤à¤° à¤à¥ बहà¥à¤¤ सॠबातà¥à¤ सॠशà¥à¤°à¥à¤¤à¤¾ रà¥à¤¬à¤°à¥ हॠसà¤à¥à¤à¤à¥à¥¤ यानि पहलॠबार मनà¥à¤°à¤à¤à¤¨ à¤à¥ साथ हॠà¤à¤¾à¤¨à¤à¤¾à¤°à¥ à¤à¤¾ पà¥à¤°à¤¾ सामà¤à¤à¤¸à¥à¤¯ बिठाया à¤à¤¯à¤¾à¥¤ à¤à¤¸à¤à¥ ठलावा रà¥à¤¡à¤¿à¤¯à¥ à¤à¤¾à¤à¥ सà¥à¤²à¤¿à¤¬à¥à¤°à¥à¤à¥à¤ à¤à¤¾à¤ सॠलà¥à¤à¤° शà¥à¤°à¥à¤¤à¤¾à¤à¤ सॠà¤à¥ सà¥à¤§à¤¾ सà¤à¤µà¤¾à¤¦ सà¥à¤¥à¤¾à¤ªà¤¿à¤¤ à¤à¤°à¥à¤à¤à¥à¥¤
<img src='http://epaper.jagran.com/2652007/GKP/radiomantra.jpg' border='0' alt='user posted image' />
<!--QuoteEnd--><!--QuoteEEnd-->
While TOI has the early mover advantage with its Radio Mirchi, it is focused only in Metros. Jagran group has now entered the fray with their Hindi FM: Radio Mantra. USP - reach in smaller towns, keep away from Metros for now. Content-wise, cultural, classical, traditional and Hindi. They succesfully completed their pilot in Panipat, and now are doing a second pilot in Gorakhpur. These are the kind of town in North India they want to focus on.
<!--QuoteBegin-->QUOTE<!--QuoteEBegin-->à¤à¥à¤°à¤à¤ªà¥à¤° à¤à¥ रà¥à¤¡à¤¿à¤¯à¥ शà¥à¤°à¥à¤¤à¤¾ शà¥à¤à¥à¤° हॠरà¥à¤¡à¤¿à¤¯à¥ मà¤à¤¤à¥à¤°à¤¾ à¤à¥ मसà¥à¤¤à¥ मà¥à¤ à¤à¥à¤® à¤à¤ à¥à¤à¤à¥à¥¤ दà¥à¤¨à¤¿à¤ à¤à¤¾à¤à¤°à¤£ समà¥à¤¹ à¤à¤¾ यह à¤à¤«.à¤à¤®. रà¥à¤¡à¤¿à¤¯à¥ à¤à¥à¤¨à¤² 91.90 à¤à¤«.à¤à¤®. बà¥à¤à¤¡ पर à¤à¤²à¥à¤¦ हॠठपना पà¥à¤°à¤¸à¤¾à¤°à¤£ शà¥à¤°à¥ à¤à¤°à¤¨à¥ à¤à¤¾ रहा हà¥à¥¤ à¤à¤¸ समय à¤à¤¸à¤à¥ à¤à¥à¤¸à¥à¤à¤¿à¤à¤ शà¥à¤°à¥ हॠà¤à¥à¤à¥ हà¥à¥¤
 24 à¤à¤à¤à¥ पà¥à¤°à¤¸à¤¾à¤°à¤¿à¤¤ हà¥à¤¨à¥ वालॠरà¥à¤¡à¤¿à¤¯à¥ मà¤à¤¤à¥à¤°à¤¾ à¤à¥ पिà¤à¤¾à¤°à¥ मà¥à¤ समाठà¤à¥ हर वरà¥à¤ à¤à¥ लà¥à¤à¥à¤ à¤à¥ लिठà¤à¤¾à¤¸ पà¥à¤°à¥à¤à¥à¤°à¤¾à¤® हà¥à¤à¥¤ यदि यà¥à¤µà¤¾à¤à¤ à¤à¥ लिठà¤à¤¨à¥à¤¨à¤¾à¤à¥à¤¦à¤¾à¤° डिà¤à¤¿à¤à¤² साà¤à¤à¤¡ à¤à¥ बà¥à¤ à¤à¤§à¥à¤¨à¤¿à¤ सà¥à¤µà¤° लहरियाठहॠतॠसà¤à¤à¥à¤¤ à¤à¥ शà¥à¤à¥à¤¨à¥à¤ à¤à¥ लिठशासà¥à¤¤à¥à¤°à¥à¤¯ सà¥à¤µà¤°à¥à¤ सॠलà¥à¤à¤° पà¥à¤°à¤¾à¤¨à¥ नà¤à¤®à¥à¤ à¤à¥ à¤à¤°à¤®à¤¾à¤° हà¥à¥¤ à¤à¥à¤¤à¥à¤ à¤à¥ साथ à¤à¤à¥à¤¤à¤¿ रस मà¥à¤ डà¥à¤¬à¤¨à¤¾ हॠया à¤à¤¾à¤¨à¤¨à¤¾ à¤à¤¾à¤¹à¤¤à¥ हà¥à¤ सà¥à¤à¤¾à¤ मारà¥à¤à¥à¤ à¤à¤¾ हाल रà¥à¤¡à¤¿à¤¯à¥ मà¤à¤¤à¥à¤°à¤¾ à¤à¥à¤¯à¥à¤¨ à¤à¤°à¤¿à¤à¥¤ यहà¥à¤ नहà¥à¤ सà¥à¤µà¤¾à¤¸à¥à¤¥à¥à¤¯ सà¤à¤¬à¤à¤§à¥ सलाह लà¥à¤¨à¥ हॠया शापिà¤à¤ à¤à¤¿à¤ªà¥à¤¸, या लà¤à¥à¤ वà¥à¤¯à¤à¤à¤¨ बनानॠà¤à¥ तरà¥à¤à¥ मà¥à¤¯à¥à¤à¤¿à¤ à¤à¥ मसà¥à¤¤à¥ à¤à¥ बà¥à¤ à¤à¤° à¤à¥ बहà¥à¤¤ सॠबातà¥à¤ सॠशà¥à¤°à¥à¤¤à¤¾ रà¥à¤¬à¤°à¥ हॠसà¤à¥à¤à¤à¥à¥¤ यानि पहलॠबार मनà¥à¤°à¤à¤à¤¨ à¤à¥ साथ हॠà¤à¤¾à¤¨à¤à¤¾à¤°à¥ à¤à¤¾ पà¥à¤°à¤¾ सामà¤à¤à¤¸à¥à¤¯ बिठाया à¤à¤¯à¤¾à¥¤ à¤à¤¸à¤à¥ ठलावा रà¥à¤¡à¤¿à¤¯à¥ à¤à¤¾à¤à¥ सà¥à¤²à¤¿à¤¬à¥à¤°à¥à¤à¥à¤ à¤à¤¾à¤ सॠलà¥à¤à¤° शà¥à¤°à¥à¤¤à¤¾à¤à¤ सॠà¤à¥ सà¥à¤§à¤¾ सà¤à¤µà¤¾à¤¦ सà¥à¤¥à¤¾à¤ªà¤¿à¤¤ à¤à¤°à¥à¤à¤à¥à¥¤
<img src='http://epaper.jagran.com/2652007/GKP/radiomantra.jpg' border='0' alt='user posted image' />
<!--QuoteEnd--><!--QuoteEEnd-->