03-01-2004, 06:20 AM
<b>Govt asks handicraft exporters to focus on branding</b>
Press Trust of India
New Delhi, February 28
Pointing towards the growth potential of handicraft exports, Government on Saturday asked exporters to focus on branding and marketing of their products to garner a larger share in the global market.
Inaugurating the Indian International Handicraft and Gifts Fair, Commerce and Industry Minister Arun Jaitley said: <b>"handicrafts was an area where the country had already made its mark internationally" and stressed on the need for branding and marketing of products to further enhance market share</b>.
Handicrafts sector was a growth area which had a role in the economy and provided employment to millions, Jaitley said.
Pointing towards the growing need for new designs, he emphasised on the use of new technology for upgrading skills available in the sector.
Asked about the impact of dismantling of quotas on domestic textiles industry, Jaitley said the country was all set to emerge as an alternative source for sourcing apparel.
Buyers were constrained from buying from the country due to the presence of quotas and with their removal textiles exports should see a quantum jump, he said.
Textiles Minister Syed Shahnawaz Hussain who was present on the occasion later inaugurated the International Carpet Expo held simultaneously with the handicraft fair.
Press Trust of India
New Delhi, February 28
Pointing towards the growth potential of handicraft exports, Government on Saturday asked exporters to focus on branding and marketing of their products to garner a larger share in the global market.
Inaugurating the Indian International Handicraft and Gifts Fair, Commerce and Industry Minister Arun Jaitley said: <b>"handicrafts was an area where the country had already made its mark internationally" and stressed on the need for branding and marketing of products to further enhance market share</b>.
Handicrafts sector was a growth area which had a role in the economy and provided employment to millions, Jaitley said.
Pointing towards the growing need for new designs, he emphasised on the use of new technology for upgrading skills available in the sector.
Asked about the impact of dismantling of quotas on domestic textiles industry, Jaitley said the country was all set to emerge as an alternative source for sourcing apparel.
Buyers were constrained from buying from the country due to the presence of quotas and with their removal textiles exports should see a quantum jump, he said.
Textiles Minister Syed Shahnawaz Hussain who was present on the occasion later inaugurated the International Carpet Expo held simultaneously with the handicraft fair.