03-01-2004, 05:59 AM
OP-ED COLUMNIST
<b>30 Little Turtles
By THOMAS L. FRIEDMAN
Published: February 29, 2004
</b>
BANGALORE, India
Indians are so hospitable. I got an ovation the other day from a roomful of Indian 20-year-olds just for reading perfectly the following paragraph: "A bottle of bottled water held 30 little turtles. It didn't matter that each turtle had to rattle a metal ladle in order to get a little bit of noodles, a total turtle delicacy. The problem was that there were many turtle battles for less than oodles of noodles."
I was sitting in on an "accent neutralization" class at the Indian call center 24/7 Customer. The instructor was teaching the would-be Indian call center operators to suppress their native Indian accents and speak with a Canadian one â she teaches British and U.S. accents as well, but these youths will be serving the Canadian market. Since I'm originally from Minnesota, near Canada, and still speak like someone out of the movie "Fargo," I gave these young Indians an authentic rendition of "30 Little Turtles," which is designed to teach them the proper Canadian pronunciations. Hence the rousing applause.
Watching these incredibly enthusiastic young Indians preparing for their call center jobs â earnestly trying to soften their t's and roll their r's â is an uplifting experience, especially when you hear from their friends already working these jobs how they have transformed their lives. Most of them still live at home and turn over part of their salaries to their parents, so the whole family benefits. Many have credit cards and have become real consumers, including of U.S. goods, for the first time. All of them seem to have gained self-confidence and self-worth.
A lot of these Indian young men and women have college degrees, but would never get a local job that starts at $200 to $300 a month were it not for the call centers. Some do "outbound" calls, selling things from credit cards to phone services to Americans and Europeans. Others deal with "inbound" calls â everything from tracing lost luggage for U.S. airline passengers to solving computer problems for U.S. customers. The calls are transferred here by satellite or fiber optic cable.
I was most taken by a young Indian engineer doing tech support for a U.S. software giant, who spoke with pride about how cool it is to tell his friends that he just spent the day helping Americans navigate their software. A majority of these call center workers are young women, who not only have been liberated by earning a decent local wage (and therefore have more choice in whom they marry), but are using the job to get M.B.A.'s and other degrees on the side.
I gathered a group together, and here's what they sound like: M. Dinesh, who does tech support, says his day is made when some American calls in with a problem and is actually happy to hear an Indian voice: "They say you people are really good at what you do. I am glad I reached an Indian." Kiran Menon, when asked who his role model was, shot back: "Bill Gates â [I dream of] starting my own company and making it that big." I asked C. M. Meghna what she got most out of the work: "Self-confidence," she said, "a lot of self-confidence, when people come to you with a problem and you can solve it â and having a lot of independence." Because the call center teams work through India's night â which corresponds to America's day â "your biological clock goes haywire," she added. "Besides that, it's great."
<b>There is nothing more positive than the self-confidence, dignity and optimism that comes from a society knowing it is producing wealth by tapping its own brains â men's and women's â as opposed to one just tapping its own oil, let alone one that is so lost it can find dignity only through suicide and "martyrdom."</b>
Indeed, listening to these Indian young people, I had a déjà vu. Five months ago, I was in Ramallah, on the West Bank, talking to three young Palestinian men, also in their 20's, one of whom was studying engineering. Their hero was Yasir Arafat. They talked about having no hope, no jobs and no dignity, and they each nodded when one of them said they were all "suicide bombers in waiting."
What am I saying here? That it's more important for young Indians to have jobs than Americans? Never. But I am saying that there is more to outsourcing than just economics. There's also geopolitics. It is inevitable in a networked world that our economy is going to shed certain low-wage, low-prestige jobs. To the extent that they go to places like India or Pakistan â where they are viewed as high-wage, high-prestige jobs â we make not only a more prosperous world, but a safer world for our own 20-year-olds.
<b>30 Little Turtles
By THOMAS L. FRIEDMAN
Published: February 29, 2004
</b>
BANGALORE, India
Indians are so hospitable. I got an ovation the other day from a roomful of Indian 20-year-olds just for reading perfectly the following paragraph: "A bottle of bottled water held 30 little turtles. It didn't matter that each turtle had to rattle a metal ladle in order to get a little bit of noodles, a total turtle delicacy. The problem was that there were many turtle battles for less than oodles of noodles."
I was sitting in on an "accent neutralization" class at the Indian call center 24/7 Customer. The instructor was teaching the would-be Indian call center operators to suppress their native Indian accents and speak with a Canadian one â she teaches British and U.S. accents as well, but these youths will be serving the Canadian market. Since I'm originally from Minnesota, near Canada, and still speak like someone out of the movie "Fargo," I gave these young Indians an authentic rendition of "30 Little Turtles," which is designed to teach them the proper Canadian pronunciations. Hence the rousing applause.
Watching these incredibly enthusiastic young Indians preparing for their call center jobs â earnestly trying to soften their t's and roll their r's â is an uplifting experience, especially when you hear from their friends already working these jobs how they have transformed their lives. Most of them still live at home and turn over part of their salaries to their parents, so the whole family benefits. Many have credit cards and have become real consumers, including of U.S. goods, for the first time. All of them seem to have gained self-confidence and self-worth.
A lot of these Indian young men and women have college degrees, but would never get a local job that starts at $200 to $300 a month were it not for the call centers. Some do "outbound" calls, selling things from credit cards to phone services to Americans and Europeans. Others deal with "inbound" calls â everything from tracing lost luggage for U.S. airline passengers to solving computer problems for U.S. customers. The calls are transferred here by satellite or fiber optic cable.
I was most taken by a young Indian engineer doing tech support for a U.S. software giant, who spoke with pride about how cool it is to tell his friends that he just spent the day helping Americans navigate their software. A majority of these call center workers are young women, who not only have been liberated by earning a decent local wage (and therefore have more choice in whom they marry), but are using the job to get M.B.A.'s and other degrees on the side.
I gathered a group together, and here's what they sound like: M. Dinesh, who does tech support, says his day is made when some American calls in with a problem and is actually happy to hear an Indian voice: "They say you people are really good at what you do. I am glad I reached an Indian." Kiran Menon, when asked who his role model was, shot back: "Bill Gates â [I dream of] starting my own company and making it that big." I asked C. M. Meghna what she got most out of the work: "Self-confidence," she said, "a lot of self-confidence, when people come to you with a problem and you can solve it â and having a lot of independence." Because the call center teams work through India's night â which corresponds to America's day â "your biological clock goes haywire," she added. "Besides that, it's great."
<b>There is nothing more positive than the self-confidence, dignity and optimism that comes from a society knowing it is producing wealth by tapping its own brains â men's and women's â as opposed to one just tapping its own oil, let alone one that is so lost it can find dignity only through suicide and "martyrdom."</b>
Indeed, listening to these Indian young people, I had a déjà vu. Five months ago, I was in Ramallah, on the West Bank, talking to three young Palestinian men, also in their 20's, one of whom was studying engineering. Their hero was Yasir Arafat. They talked about having no hope, no jobs and no dignity, and they each nodded when one of them said they were all "suicide bombers in waiting."
What am I saying here? That it's more important for young Indians to have jobs than Americans? Never. But I am saying that there is more to outsourcing than just economics. There's also geopolitics. It is inevitable in a networked world that our economy is going to shed certain low-wage, low-prestige jobs. To the extent that they go to places like India or Pakistan â where they are viewed as high-wage, high-prestige jobs â we make not only a more prosperous world, but a safer world for our own 20-year-olds.